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September 2017

What Libraries Can Learn From Consumer Trends

September 22 @ 9:30 am - 12:00 pm
Niles Public Library District, 6960 W. Oakton St.
Niles, IL 60714 United States
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Did you catch Liz Aviles, Vice President of Market Intelligence at Upshot, discussing her fascinating work with Dee Brennan on the RAILS Sparks Podcast? We did, and we wanted to hear a lot more from her about her role as a librarian in the field of consumer marketing. Liz will talk with us about the priorities of our library consumers, the shift to a focus on user experience, and a culture of immediacy. She will tackle the tough questions of…

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